Gross Profit Margin Formula:
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Gross Profit Margin is a financial metric that shows the percentage of revenue that exceeds the cost of goods sold (COGS). It indicates how efficiently a company uses its resources to produce goods.
The calculator uses the Gross Profit Margin formula:
Where:
Explanation: The formula calculates what percentage of each dollar of revenue remains after accounting for the costs directly associated with producing the goods.
Details: Gross Profit Margin is a key indicator of a company's financial health and operational efficiency. It helps compare performance across companies and industries, and shows pricing strategy effectiveness.
Tips: Enter revenue and COGS in dollars. Both values must be positive numbers, with revenue greater than zero.
Q1: What's a good gross profit margin?
A: This varies by industry. Generally, 20% is considered good, 10% is average, and below 5% may indicate problems.
Q2: How is this different from net profit margin?
A: Gross profit only subtracts COGS, while net profit subtracts all expenses including operating costs, taxes, and interest.
Q3: Can gross profit margin be negative?
A: Yes, if COGS exceeds revenue, indicating the company is selling products for less than they cost to produce.
Q4: How often should I calculate this metric?
A: Most businesses track it monthly, quarterly, and annually to monitor trends and make pricing adjustments.
Q5: Does this apply to service businesses?
A: Service businesses typically use "cost of services" rather than COGS, but the calculation works similarly.